Regulation A+ Offering: Hype or Reality?

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Regulation A+, a relatively novel fundraising mechanism, has captured significant attention from both investors and businesses. Proponents praise its potential to facilitate access to capital for entrepreneurs, while critics caution about its effectiveness.

The allure of Regulation A+ lies in its ability to leverage the power of crowdfunding to raise funds from a wide pool of investors. This, in theory, can provide businesses with an alternative to traditional financing sources and encourage economic development. However, the obstacles associated with navigating the regulatory landscape and the possibility of fraud remain pressing concerns.

As the Regulation A+ ecosystem matures, it will be critical to find a balance between fostering innovation and ensuring investor protection. Only then can Regulation A+ truly realize its full promise.

Reg A+ | MOFO

MOFO's team of attorneys is highly knowledgeable about Regulation A+, a provision under the Federal securities laws that allows companies to raise capital publicly . Leveraging this framework, businesses can secure funding for growth while meeting the requirements of stringent regulations. Our experienced advisors support companies through every phase of the Regulation A+ process, ensuring a smooth and appropriate offering.

Overview of Title IV Regulation A+ for Me

Manhattan Street Capital is a crowdfunding platform that specializes in helping companies raise capital through Title IV Regulation A+. This regulation allows private companies to sell securities to the public and raise up to $75 million per year. Corporations can use this funding for various purposes, such as expanding operations, developing new products, or acquiring other businesses. Manhattan Street Capital provides a thorough platform that supports companies through the entire Regulation A+ process, from filing to investor engagement.

Should you you're a company looking to raise capital, Manhattan Street Capital's expertise in Title IV Regulation A+ can be a valuable asset.

The Latest Reg A+ Opportunity: What Is A Reg - We Possess All Of Them

Navigating the world of securities offerings can be complex. That's why we've become experts in Reg A+, a powerful tool that allows companies to raise capital from the public. Whether an entrepreneur seeking funding or an investor looking for new opportunities, Reg A+ could be the perfect match. Our team is dedicated to providing clear, concise guidance throughout the entire process.

We understand that every company has unique needs. That's why we offer a range of customized options tailored to your specific objectives. From initial consultation to final filing, we'll be there every step of the way to ensure a smooth and successful Reg A+ offering.

Uncover the benefits of Reg A+ for your business.
Access our expert knowledge and experience in navigating the regulatory landscape.
Optimize your chances of a successful capital raise.

What Startups Need to Know About Regulation A+

Launching a startup is an exciting journey filled with creativity. But amidst the hustle and bustle of building your dream, navigating the complex world of legislation can feel daunting. One piece of the puzzle for startups seeking funding is understanding Regulation A+, a unique mechanism that allows companies to raise capital from the public. Regulation A+ offers an efficient path to raising funds, potentially unlocking significant growth opportunities.

Key benefits of Regulation A+ include expanded investor access, increased funding potential, and a more transparent fundraising process. Startups considering this option should carefully examine the specific requirements and factors.
Seeking guidance from experienced legal and financial professionals is highly recommended to ensure a smooth legislative pathway. Regulation A+ can be a powerful tool for startups seeking to achieve their ambitions, but it's essential to approach it with a clear understanding of the framework and its potential impact.

Facilitates Equity Crowdfunding

Regulation A+, also known as Reg A+, serves as a powerful tool for businesses aiming to raise capital through equity crowdfunding. It offers a streamlined pathway for companies to sell and their securities to the public, such as retail investors. Under Reg A+, companies can raise up to fifteen million dollars in a fiscal cycle, offering them with access to a wider pool of capital than traditionally available through private offerings.

The process for Reg A+ equity crowdfunding involves several key stages. First, companies must draft and submit a detailed offering statement with the Securities and Exchange Commission (SEC). This document provides investors with comprehensive information about the company, its business plan, and the risks inherent in the investment.

After the SEC has reviewed and approved the offering statement, companies can begin marketing their securities to investors through various mediums. This can encompass online platforms dedicated to equity crowdfunding, as well as traditional promotional methods.

{Ultimately, Regulation A+ provides a practical avenue for businesses to raise resources through the power of the crowd. By making it more accessible for companies to access public markets, Reg A+ has the potential to stimulate innovation.

Regulation A+ Funding

FundAthena is a company leveraging the power of Regulation A+, offering entities the opportunity to participate in promising startups. This innovative funding mechanism allows companies to raise ample capital from a wider range of backers, while providing investors with opportunity to high-growth ventures. FundAthena's skilled team manages the entire Regulation A+ process, ensuring a transparent experience for both projects and their backers.

Blank-check Frontier Stock Securities

Venture into the burgeoning realm of Merger Acquisition Colonial Stock Entities, where history meets innovative finance. These unique assets grant investors access to a diverse portfolio of historically significant settlements. Each holding represents a stake in the potentialgrowth of these enticing ventures. Pursue this unconventional opportunity to shape to the evolution of our collective past.

Our Discovery

Finally, after years of tireless digging, our team has made a breakthrough! We've uncovered a ancient registration. It's in pristine condition, and we believe it could hold the key to unlocking long-lost technologies. This is a moment of excitement for our entire team.

Preliminary| inspections are already underway, and we're eager to reveal more details soon.

Unlocking Capital - Title IV Reg A+

Delve into the exciting world of Title IV Regulation A+ with our insightful infographic. Discover how this powerful regulatory framework can empower your business to reach new heights . Explore the key advantages of Title IV Reg A+ and understand its significance on the modern investment ecosystem .

Whether you're a seasoned entrepreneur or just starting out, this infographic provides valuable insights into the intricacies of Title IV Reg A+. Gain a comprehensive understanding of the process, eligibility requirements, and potential rewards. Learn how to tap into this unique funding opportunity to fuel your development. Don't miss out on this essential resource for anyone interested in exploring the exciting realm of Reg A+ crowdfunding .

Dive deeper into the world of Title IV Reg A+ today!

Regulation A-Plus - Securex Filings LLC

Securex Filings LLC presents itself as a leading facilitator for companies seeking to tap into the benefits of Regulation A+ offerings. Demonstrating extensive knowledge in securities law and the intricacies of capital raising, Securex Filings LLC delivers a comprehensive range of tools designed to streamline the Regulation A+ journey . From initial consultations to completion , their passionate team supports ventures through every step of compliance .

Securex Filings LLC are designed to guiding businesses in mastering the complexities of Regulation A+.
Issuers take advantage of Securex Filings LLC's experience to elevate their chances of a successful Reg A+ offering.

Uncover Crowdfund.co

Crowdfund.co is a/provides/serves as a platform/an online hub/a resource for individuals/people/backers to invest in/support/fund innovative/exciting/groundbreaking projects. Through/On/Via this website/platform/marketplace, creators/developers/entrepreneurs can raise/secure/gather capital/funding/money for their ideas/ventures/projects. Crowdfund.co offers/presents/features a variety/range/selection of categories/fields/industries for investors/backers/donors to choose from/select/explore. Whether you're/If you are/You might be looking to/searching for/interested in making an impact/supporting innovative ideas/finding investment opportunities, Crowdfund.co could be/might be/can be the perfect place/ideal destination/go-to resource.

Fundrise Reg A Offering

Fundrise has introduced its current Reg A offering. This type of investment opportunity allows individuals to purchase shares of Fundrise's diverse holdings. The offering is currently open and presents a unique investment avenue for investors seeking exposure to the property sector. Fundrise has achieved significant successin the past with its previous Reg A offerings.

Investors interested in learning more about the Fundrise Reg A offering should visit the company's platform. There, they can find details about the terms and conditions. Before making any investment decisions, it is always important to conduct thorough research and consult with a financial advisor.

Securities and Exchange Commission

The Securities and Exchange Commission is/serves as/acts as the primary regulatory/governing/overseeing body for securities/financial markets/investments in the United States/America. Established/Founded/Created in 1934/the early 20th century, the SEC is tasked with/aims to/strives to protect/ensure the fairness and integrity of/maintain financial markets/transactions/instruments by enforcing federal securities laws/regulations/guidelines. Its/The responsibilities include/encompass/extend to registering/regulating/overseeing broker-dealers, investment advisors, and mutual funds, as well as investigating potential fraud/violations of securities laws/market manipulation. The SEC also plays a key role in/actively participates in educating/informing/raising awareness the public about investment risks/securities regulations/financial literacy.

Propel Your Funding Journey With CrowdExpert Title IV Reg A+ Equity Crowdfunding

CrowdExpert Title IV Reg A+ Equity Crowdfunding offers entrepreneurs a unique and dynamic platform to acquire the capital they require for growth and expansion. Leveraging the power of the investment, CrowdExpert connects projects with backers who are passionate about progress. By offering shares of equity in exchange for investments, businesses can tap into a abundance of capital from a diverse pool of individuals. This method of funding not only provides monetary support but also fosters recognition for the company, building a strong foundation for future expansion.

Benefit from a streamlined and transparent platform
Attract a wider audience of possible investors
Propel your growth through targeted funding

Testing the Waters

Before jumping headfirst into any new venture, it's wise to test the waters first. This involves thoughtfully assessing the current situation. By gathering insights, you can gauge the potential response of your endeavor. It's a strategic approach that can help you minimize setbacks.

Crowdfunding for the Masses

The concept of project financing is no longer a niche practice. It's evolved into a powerful tool that allows individuals and organizations to raise funds directly from the public. This democratization of funding has opened up a world of opportunities for innovative projects, enabling them to bring their ideas to life without relying on traditional sources like banks or investors. By tapping into the collective power of the crowd, crowdfunding campaigns have become a popular way to fund everything from artistic endeavors to social causes.

Sites like Kickstarter and Indiegogo have become central hubs for crowdfunding projects, connecting creators with potential backers.
The rise of social media has further amplified the reach of crowdfunding campaigns, allowing them to go viral quickly.
Notable achievements abound in the world of crowdfunding, demonstrating its ability to bring impactful change.

As crowdfunding continues to flourish, it's clear that this disruptive model has the potential to reshape the way we support innovation. It empowers individuals, fosters collaboration, and unlocks new possibilities for creativity and progress.

StreetShares

StreetShares is a/an/the leading platform/company/solution for small/medium-sized/local businesses. It provides access to/funding through/capital in the form of loans/investment/credit, specifically designed/tailored/optimized for the needs of entrepreneurs/business owners/startups. With a focus on transparency/community/collaboration, StreetShares strives to empower/support/assist businesses by offering competitive rates/flexible terms/attractive options.

Founded in/Established during/Created by 2013/the year 2015/a few years ago, StreetShares has helped/supported/funded thousands of/numerous/a large number of businesses across the United States/country/nation.
Their/Its/The company's mission is to provide financial inclusion/make financing accessible/bridge the funding gap for emerging/growing/aspiring businesses.

Moreover/Additionally/Furthermore, StreetShares offers educational resources/training programs/valuable tools to help businesses succeed/thrive/grow.

Exploiting Regulation A+ for Successful Fundraising

Regulation A+ has emerged as a popular avenue for companies seeking capital. This framework allows non-public companies to raise considerable quantities of funds through a streamlined process.

Investors are attracted to Regulation A+ offerings due to the chance for considerable returns. Furthermore, Regulation A+ provides companies with a avenue to access a broader network.

A thriving Regulation A+ fundraising campaign relies on several key factors. These include a strong business strategy, a clear communication system, and a dedicated team.

Finally, Regulation A+ offers a viable option for businesses to secure funding.

EquityNet

EquityNet offers a range of tools to aid in startup businesses. Through its online platform, EquityNet connects venture capitalists with attractive new businesses. The portal features a selection of tools to facilitate the capital raising process, including due diligence reports, investor matching, and dealtracking. EquityNet plays an key role in the ecosystem of early-stage investment.

Regulation A+ Offerings

Companies looking to raise capital may explore Regulation A+ transactions as a less stringent alternative to traditional public listings. This system allows companies to raise up to $100 million from the public in a manner that simplifies the fundraising process. Adherence to rules remains crucial, however, as companies must adhere to stringent disclosure requirements and filing procedures. Successful Reg A+ offerings can provide companies with valuable capital to support growth and expansion.

Pros of Regulation A+ include its relatively easy process, reduced costs, and the ability to reach more investors.
Challenges to be aware of include the ongoing reporting requirements and the need for expert legal guidance throughout the process.

Navigating Regulation in Crowdfunding

The sphere of crowdfunding has significant evolution, presenting both possibilities and obstacles. Legal frameworks play a crucial role in shaping this evolving {environment|. This requires a thorough understanding of the current legislative framework governing crowdfunding operations.

Regulators worldwide are steadily working to create clear standards that foster responsible and ethical crowdfunding activities. These directives aim to safeguard both investors and businesses while ensuring a fair playing field for all {stakeholders|.

Compliance is crucial for crowdfunding entities to function consistently. Failure to comply with applicable guidelines can incur severe penalties. As a result, it is paramount for crowdfunding participants to remain updated of the latest policy updates. , understanding and navigating regulations is fundamental for the long-term success and stability of the crowdfunding industry.

Offering Requirements

When regulating offerings, it's essential to establish clear and comprehensive requirements. These guidelines aim to guarantee that offerings meet predetermined benchmarks of quality, safety, and compliance with pertinent laws and norms. Organizations seeking to submit their offerings must meet these expectations to function within the framework of legal and ethical limitations.

Example, offerings in the clinical industry are subject to stringent guidelines regarding patient privacy and data protection.

Likewise, financial products must adhere to strict compliance norms to prevent misconduct and protect consumers.

Supervision A+ Educational Platform

Understanding supervision is essential for market participants. Investopedia's detailed guide on regulation provides understanding into the complexities of financial industries. From derivatives to lending, Investopedia's articles clarify key terms related to supervisory frameworks. Whether you are a newcomer or an veteran trader, Investopedia's A+ regulation content deepens your knowledge in this evolving field.

Governing A+ Companies

The arena of A+ companies is constantly evolving, presenting both opportunities and challenges for regulators. These high-performing entities often operate at the leading position of innovation, pushing the boundaries of what's possible. However, their success can also yield complex consequences that require careful scrutiny. Regulators must aim to cultivate a regulatory environment that is both encouraging of innovation while also guaranteeing responsible business practices.

This balancing act requires a sophisticated approach, one that acknowledges the unique characteristics of A+ companies and their impact on the broader market.

There are several key areas where regulation of A+ companies must be carefully considered. These include:

* Data privacy and security:

A+ companies often collect and utilize vast amounts of insights, raising concerns about the safeguarding of individual information.

* Algorithmic transparency and accountability:

As A+ companies increasingly rely on algorithms, it is crucial to ensure that these algorithms are explainable and held accountable for their outcomes.

* Competition and market dominance:

The success of A+ companies can sometimes lead to worries about oligopoly, which could negatively impact consumer interests.

Tackling these challenges requires a collective effort involving regulators, A+ companies, researchers, and the general public. Through transparent discussion, it is possible to formulate regulatory frameworks that promote both innovation and the well-being of society.

Supervision A+ Summary

Regulations provide a level playing field across industries by setting guidelines. A+ summaries frequently highlight key elements of these regulations, presenting a concise summary for stakeholders. These summaries are essential for understanding conformance requirements and navigating the complexities of regulatory frameworks.

Positive impacts of regulation A+ summaries encompass:
Increased understanding of regulatory requirements
Facilitated compliance processes
Reduced risk exposure

Rules Within the Real Estate Market

The real estate market is a complex ecosystem governed by/regulated through/controlled by strict/comprehensive/robust regulations/laws/guidelines. These rules/standards/policies are designed to/implemented for/intended to protect/safeguard/ensure consumers, promote fairness/maintain transparency/foster ethical conduct in transactions, and prevent/mitigate/address fraudulent activities. Real estate professionals, including brokers/agents/developers, are required to/expected to/obligated to comply with/adhere to/follow these regulations/guidelines/standards.

Notable/Key/Important aspects of/areas covered by/issues addressed by regulation in the real estate industry include/encompass/address property disclosures/listings/transactions, agency relationships/client representation/confidentiality agreements, fair housing practices/anti-discrimination policies/equal opportunity laws, and real estate financing/mortgage lending/loan servicing.

Understanding/Being aware of/Familiarizing oneself with these regulations/the regulatory landscape/legal framework is essential for/crucial to/highly important for anyone involved in/participating in/engaged in the real estate market.

The Mini-IPO First JOBS Act Company Goes Public Via Reg A+ on OTCQX

After years period of preparation and persistence, our company is thrilled to announce its public debut via a Regulation A+ offering on the OTCQX marketplace. This milestone represents a significant achievement for us as we embrace this new chapter of growth and opportunity.

We believe that this listing will provide greater visibility to our investors and future stakeholders, while also allowing us to access the capital necessary to power our next phase of expansion. We are optimistic about the future and look forward to share our progress with all of you.

Empowers Reg A+ raises on the platform

FundersClub, the prominent online equity crowdfunding platform, unveils a new feature that enables companies to execute Reg A+ raises directly on its portal. This move expands FundersClub's offerings, giving entrepreneurs potential to a wider pool of investors. With Reg A+, companies can secure up to $50 million from the general public. FundersClub's streamlined platform streamlines the fundraising process for companies, making it easier than ever before to leverage the power of crowdfunding.

Understanding Regulation A+

Regulation A+, often referred to as "Reg A+" for brevity, is a/acts as/constitutes a financing exemption within the U.S. securities laws. It allows companies to raise capital from the general public through a process/method/system known as crowdfunding. The goal of Reg A+ is to provide smaller businesses with a more accessible path to raising funds, compared to traditional methods like initial public offerings (IPOs).

Under Reg A+, companies can offer and sell their securities directly to investors online or through broker-dealers. There are two tiers within Reg A+: Tier 1 allows companies to raise up to $20 million within a twelve/one/specified month period, while Tier 2 permits fundraising of up to $75 million over a similar timeframe.

To participate in a Reg A+ offering, investors get more info typically must complete a simple verification process to ensure they meet certain income or net worth requirements. These offerings can be found on specialized Reg A+/Regulation A+ crowdfunding platforms/crowdfunding portals.

These platforms act as intermediaries, connecting companies with potential investors and facilitating the entire fundraising procedure/process/cycle.

Navigating for IPOs

Bringing a company public through an Initial Public Offering (IPO) is a complex undertaking, requiring meticulous planning and adherence to stringent regulations. The regulatory landscape surrounding IPOs can be particularly intricate, involving multiple agencies at both the federal and state levels. To ensure a successful IPO, companies must navigate these regulatory hurdles effectively by complying with reporting requirements, undergoing audit processes, and adhering to market stability principles. Failure to do so can result in significant penalties, legal action, and damage to the company's reputation.

Businesses planning an IPO must engage with regulatory experts to ensure full compliance with applicable laws and regulations.
The Securities and Exchange Commission (SEC) plays a crucial role in overseeing the IPO process, scrutinizing financial statements and other materials.
Companies must disclose material information to potential investors to ensure transparency and protect investor interests.

Reg A+ Securities Issuances

Reg A+ offerings present a unique opportunity for companies to raise funds in the public markets. By leveraging this provision, companies can access investments from a wider pool of investors. This process typically involves filing a registration statement with the Securities and Exchange Commission (SEC) outlining key details about its operations. Reg A+ offerings are commonly used by companies in various industries, particularly those seeking to expand their reach.

Some notable benefits of Reg A+ offerings include:A key advantage of Reg A+ offerings is the ability for companies to raise funds directly from investors without relying on traditional underwriting fees. This can lead to significant cost savings and allow companies to retain a larger portion of the capital raised.
Another benefit is the increased visibility that comes with launching a public offering.{Reg A+ offerings also provide companies with enhanced brand recognition and media attention, which can be invaluable for attracting new customers and partners.

However, it's important to note that Reg A+ offerings are not without their challenges. Companies must comply with stringent SEC regulations and prepare comprehensive disclosure documents. It also requires significant effort and resources to effectively market the offering to potential investors.

Guidelines A+ Rules

The application of Regulation A+ guidelines has significant importance in ensuring fairness within the securities markets. These are designed to a framework for compliant conduct by participants involved in raising capital. Strict observance of Regulation A+ policies becomes mandatory for market participants to maintain market integrity.

A comprehensive understanding of Regulation A+ requirements empowers companies seeking funding and individuals investing to make informed decisions in the capital markets.

Additionally, Regulation A+ provides a well-defined process for companies can obtain financing while protecting the integrity of the markets.

SlideShare guidelines a securities act of 1933 jobs act 106 reg A tier 2 offering

The JOBS Act, specifically Section 106, introduced Reg A+ as a streamlined mechanism for smaller companies to raise capital. This stage 2 offering under Reg A+ allows companies to publicly disclose their securities offerings through various channels, including SlideShare, to engage potential investors. SlideShare's website can be a valuable tool for companies seeking to adhere to the disclosure provisions of Reg A+ Tier 2 by providing a user-friendly space to communicate their financial information and business plan with a wider audience.

Consider: SlideShare's platform policies should be carefully reviewed to ensure compliance with securities laws and regulations.

Regulating a Text Successfully

When managing text, governance becomes essential for obtaining desired outcomes. This process involves implementing clear rules to maintain coherence and precision.

Regulations for text can cover a wide spectrum of aspects, including presentation, voice, and matter. By implementing these rules, we can improve the readability of text and prevent misinterpretations.

Appropriate text regulation enhances to clear communication.
Standards instill credibility in written content.
Consistent text boosts the overall impact of any textual work.

Governance a+ Offering

A compliant a+ offering entails a thorough understanding of the evolving regulatory terrain. This involves identifying relevant directives and incorporating robust mechanisms to ensure compliance. A successful a+ offering should also facilitate disclosure and strengthen assurance with stakeholders.

Critical aspects when constructing a regulated a+ offering include: risk management, data security, consumer protection

Legislation A Plus Benefit

When it comes to policies, a "plus" often signifies a beneficial impact. A regulatory framework that's well-designed and effectively implemented can enhance security. It can also promote progress by providing a consistent environment for businesses to succeed. This, in turn, can lead to industrial advancement and a higher level of living. Ultimately, "regulation a plus" results into a stronger society for all.

Regulation A

When a business is seeking to raise capital, they have several alternatives available. Two common approaches are Regulation A and Regulation D. Regulation A is a type of securities offering that allows companies to raise up to $20 million from the public, while Regulation D is used for private placements, allowing companies to sell securities to a limited number of acquirers.

Regulation Aoffers greater public recognition, but it also involves more demanding standards.
{Regulation D|Reg D|focuses on private placements, making it a good alternative for companies seeking less public scrutiny.

Ultimately, the best methodology will depend on the company's specific situation and its objectives.

Regulation A under the FRB

FRB Regulation A is a framework/lays out guidelines/establishes parameters for financial institutions to follow. It focuses on safeguarding/protecting/securing depositors and maintaining financial stability/the integrity of/a sound banking system. The regulation covers/addresses/deals with a wide range/broad spectrum/comprehensive set of activities, including capital requirements/asset allocation/risk management. By adhering to these rules/provisions/mandates, financial institutions contribute to/help ensure/play a vital role in the stability and soundness of the overall financial market/economy/system.

Data Protection Officer

A Privacy Officer is a role responsible for managing an organization's compliance with data protection regulations. This important leader works to implement procedures that safeguard personal data. They also {act as apoint of contact between the organization and regulators, delivering support on data protection matters.

The SEC Approves New “Reg A+” Rules for Crowdfunding

In a landmark move to boost the crowdfunding sector, the SEC|U.S. Securities and Exchange Commission has adopted new rules for “Reg A+”. This administrative framework is designed to empower startups to attract funding from a wider pool of individuals.

Reg A+, formerly known as Regulation A, historically allows companies to issue their shares to the public outside of the established IPO process.
The new rules clarify existing regulations, offering companies with greater flexibility in how they raise capital.
These changes are projected to {have apositive impact on the crowdfunding landscape, creating more opportunities for both companies seeking funding and individuals looking to invest.

Regulation A+ vs Regulation D

When raising capital for a new business venture, entrepreneurs often consider the complexities of securities law. Two common avenues for securing these ventures are Regulation A+ and Regulation D, each with its own distinct rules. Regulation A+, also known as mini-IPO , allows companies to raise substantial amounts of capital from the wider public. In contrast, Regulation D is primarily designed for private placements where investments are made by a limited number of accredited investors.

Rule 506 of Regulation D further divides private placements into two distinct categories: Rule 506(b) and Rule 506(c). Under Rule 506(b), companies can {raise funds from an unlimited number of accredited investors, but are restricted to offering securities to a maximum of 35 non-accredited investors. Rule 506(c), on the other hand, provides more flexibility by allowing companies to advertise and solicit investments from both accredited and non-accredited investors, contingent upon they conduct due diligence to verify investor authenticity.

Choosing between Regulation A+ and Regulation D involves carefully considering various factors such as the amount of capital required, target audience, regulatory compliance burden, and overall objectives of the business.

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REGULATION A+ OFFERING: HYPE OR REALITY?

Regulation A+ Offering: Hype or Reality?